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Personalizing 3D virtual fashion stores : an action research approach to modularity development

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Augmented reality in retail : a systematic review of research foci and future research agenda

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Augmented reality in online retailing : a systematic review and research agenda

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Consumers' intention to adopt virtual grocery shopping : do technological readiness and the optimisation of consumer learning matter?

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Augmented reality's perceived immersion effect on the customer shopping process : decision-making quality and privacy concerns

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Engaging the customer with augmented reality and employee services to enhance equity and loyalty

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Effects of virtual stores' opaque exterior on store perceptions and purchase intentions

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How the COVID-19 pandemic may accelerate millennials' adoption of augmented reality

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How augmented reality can enhance fashion retail : a UX design perspective

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