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Do the characteristics of online consumer reviews bias buyers' purchase intention and product perception? : a perspective of review quantity, review quality and negative review seq...
Zhou, Ming; Liu, Mengwei; Tang, Dingna - In: International journal of services technology and management 19 (2013) 4/5/6, pp. 166-186
Persistent link: https://www.econbiz.de/10009791701
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What determines online consumers to migrate from PCs to mobile devices? : an empirical approach on consumers' internet cross-channel behaviours
Tang, Dingna; Yang, Yimin; Yan, Ying; Zhou, Ming - In: International journal of services technology and management 22 (2016) 1/2, pp. 46-62
Persistent link: https://www.econbiz.de/10011645305
Cover Image
Do the characteristics of online consumer reviews bias buyers' purchase intention and product perception? A perspective of review quantity, review quality and negative review seque...
Zhou, Ming; Liu, Mengwei; Tang, Dingna - In: International journal of services technology and management 19 (2013) 4, pp. 166-186
Persistent link: https://www.econbiz.de/10010161714