What determines online consumers to migrate from PCs to mobile devices? : an empirical approach on consumers' internet cross-channel behaviours
Year of publication: |
2016
|
---|---|
Authors: | Tang, Dingna ; Yang, Yimin ; Yan, Ying ; Zhou, Ming |
Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 22.2016, 1/2, p. 46-62
|
Subject: | push-pull-mooring model | channel migration | mobile shopping | online shopping | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Mobilkommunikation | Mobile communications | Internet | Electronic Commerce | E-commerce | Internationale Migration | International migration | Innovationsakzeptanz | Innovation adoption | Online-Marketing | Internet marketing |
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