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The distant fan segment : exploring motives and psychological connection of International National Basketball Association fans
Pu, Haozhou; James, Jeffrey D. - In: International journal of sports marketing & sponsorship 18 (2017) 4, pp. 418-438
Persistent link: https://www.econbiz.de/10011821800
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Transcendence beyond sport : examining the dynamic power of sport human brand on national pride
Gulavani, Susmit S.; Du, James; James, Jeffrey D. - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 142-160
Persistent link: https://www.econbiz.de/10014504956
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A social epidemiological perspective on local tennis league participation : a multigroup moderated-mediation structural analysis using PLS-SEM
Kim, Amy Chan Hyung; Du, James; James, Jeffrey D. - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 437-461
Persistent link: https://www.econbiz.de/10013369907