Transcendence beyond sport : examining the dynamic power of sport human brand on national pride
Susmit S. Gulavani, James Du and Jeffrey D. James
| Year of publication: |
2024
|
|---|---|
| Authors: | Gulavani, Susmit S. ; Du, James ; James, Jeffrey D. |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 25.2024, 1, p. 142-160
|
| Subject: | Global south | National pride | Sport branding | Sport human brand | Transformative sports research | Markenführung | Brand management | Sportmarketing | Sports marketing | Sport | Sports | Profisport | Professional sports | Sportorganisation | Sport organization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-05-2023-0098 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014504956