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Technology and trend management at the interface of technology push and market pull
Maier, Maximilian Anton; Hofmann, Maximilian; Brem, … - In: International journal of technology management : IJTM 72 (2016) 4, pp. 310-332
Persistent link: https://www.econbiz.de/10011685710
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Frugal innovation for the BoP in Brazil : an analysis and comparison with Asian lead markets
Wimschneider, Christine; Agarwal, Nivedita; Brem, Alexander - In: International journal of technology management : IJTM 83 (2020) 1/3, pp. 134-159
Persistent link: https://www.econbiz.de/10012286828
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Open innovation and closed innovation : a simulation study on market conditions and innovation strategies
Nawroth, Georg F. E.; Brem, Alexander; Rymarczyk, Christian - In: International journal of technology management : IJTM 92 (2023) 1/2, pp. 63-94
Persistent link: https://www.econbiz.de/10013539562
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How to benefit from open innovation? : an empirical investigation of open innovation, external partnerships and firm capabilities in the automotive industry
Schuster, Gerd; Brem, Alexander - In: International journal of technology management : IJTM 69 (2015) 1, pp. 54-76
Persistent link: https://www.econbiz.de/10011579177
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Fostering the Sustainable Development Goals with technologies underpinned by frugal innovation
Ebolor, Alexander; Agarwal, Nivedita; Brem, Alexander - In: International journal of technology management : IJTM 88 (2022) 2/4, pp. 155-174
Persistent link: https://www.econbiz.de/10013258100
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Functional, hedonic, and social motivated consumer innovativeness as a driver of word-of-mouth in smart object early adoptions : an empirical examination in two product categories
Zhao, Zhenzhen; Haikel-Elsabeh, Marie; Baudier, Patricia; … - In: International journal of technology management : IJTM 95 (2024) 1/2, pp. 226-252
Persistent link: https://www.econbiz.de/10015063803