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Understanding buyer behaviour in software services -- Strategies for Indian firms
Shainesh, G. - In: International journal of technology management : IJTM 28 (2004) 1, pp. 118-127
Persistent link: https://www.econbiz.de/10006962099
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Editorial: The marketing of technology oriented products and services: An integration of marketing and technology
Malhotra, Naresh K.; Citrin, Alka V.; Shainesh, G. - In: International journal of technology management : IJTM 28 (2004) 1, pp. 1-7
Persistent link: https://www.econbiz.de/10006962106