Understanding buyer behaviour in software services : strategies for Indian firms
Year of publication: |
2004
|
---|---|
Authors: | Shainesh, G. |
Published in: |
International journal of technology management : IJTM. - Geneva-Aeroport : Inderscience Enterprises Ltd, ISSN 0267-5730, ZDB-ID 55978-7. - Vol. 28.2004, 1, p. 118-127
|
Subject: | Konsumentenverhalten | Consumer behaviour | Software | Dienstleistung | Services | Indien | India |
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