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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Schriften zu Marketing und Management"
~person:"Miller, Steven"
~person:"Roy, Santanu"
~subject:"Marketing management"
~subject:"Strategisches Management"
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International journal of technology marketing : IJTMkt
Schriften zu Marketing und Management
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ECONIS (ZBW)
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Strategic management of knowledge in globally distributed information technology firms : a case study
Khan, Mohammed Arshad
;
Roy, Santanu
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
4
,
pp. 369-385
Persistent link: https://www.econbiz.de/10010201183
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2
Technology-based marketing strategies through the consumer lens : how might perceptions of ethicality and effectiveness interrelate?
Brooksbank, Roger
;
Fullerton, Sam
;
Miller, Steven
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 428-451
Persistent link: https://www.econbiz.de/10012209497
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