Technology-based marketing strategies through the consumer lens : how might perceptions of ethicality and effectiveness interrelate?
Year of publication: |
2019
|
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Authors: | Brooksbank, Roger ; Fullerton, Sam ; Miller, Steven |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 13.2019, 3/4, p. 428-451
|
Subject: | consumer perspectives | effectiveness | ethicality | technology-based marketing strategies | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Unternehmensethik | Business ethics | Strategisches Management | Strategic management |
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