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Overcoming resistance to innovations : an approach for the use of communication tools within the innovation process
Dörner, Nadin; Gurtner, Sebastian; Schefczyk, Michael - In: International journal of technology marketing : IJTMkt 4 (2009) 2/3, pp. 199-216
Persistent link: https://www.econbiz.de/10003881718
Cover Image
Overcoming resistance to innovations: an approach for the use of communication tools within the innovation process
Dorner, Nadin; Gurtner, Sebastian; Schefczyk, Michael - In: International journal of technology marketing : IJTMkt 4 (2009) 2, pp. 199-216
Persistent link: https://www.econbiz.de/10008269447