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Learning Why We Buy: An Experi...
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Trial-and-error marketing : the role of the customer in tech start-ups
Eggers, Fabian
;
Brown McCabe, Deborah
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 149-164
Persistent link: https://www.econbiz.de/10011542599
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