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~isPartOf:"International journal of the economics of business"
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Informative brand advertising and pricing strategies in internet markets with heterogeneous consumer search
McDonald, Stephen
;
Wren, Colin M.
- In:
International journal of the economics of business
19
(
2012
)
1
,
pp. 103-117
Persistent link: https://www.econbiz.de/10009508062
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Informative Brand Advertising and Pricing Strategies in Internet Markets with Heterogeneous Consumer Search
McDonald, Stephen
;
Wren, Colin
- In:
International journal of the economics of business
19
(
2012
)
1
,
pp. 103-118
Persistent link: https://www.econbiz.de/10009823858
Saved in:
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