Informative brand advertising and pricing strategies in internet markets with heterogeneous consumer search
Stephen McDonald and Colin Wren
| Year of publication: |
2012
|
|---|---|
| Authors: | McDonald, Stephen ; Wren, Colin M. |
| Published in: |
International journal of the economics of business. - Abingdon, Oxfordshire : Routledge, ISSN 1357-1516, ZDB-ID 1196953-2. - Vol. 19.2012, 1, p. 103-117
|
| Subject: | Online-Marketing | Internet marketing | Preisstreuung | Price dispersion | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Kfz-Versicherung | Automobile insurance | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009508062