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~isPartOf:"International marketing ; Vol. 2"
~person:"Okazaki, Shintaro"
~type_genre:"Reprint"
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Who standardizes advertising more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries' advertising practices in the European Union
Taylor, Charles Raymond
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Okazaki, Shintaro
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2008
Persistent link: https://www.econbiz.de/10003656203
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