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The role of country of origin in supporting export consortia in emerging markets
Musso, Fabio; Francioni, Barbara; Pagano, Alessandro - In: International marketing and the country of origin …, (pp. 178-198). 2012
Persistent link: https://www.econbiz.de/10009787676
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Country of origin effect, brand image and retail management for the exploitation of "Made in Italy" in China
Puccini, Tommaso; Simoni, Christian; Zanni, Lorenzo - In: International marketing and the country of origin …, (pp. 154-177). 2012
Persistent link: https://www.econbiz.de/10009787679
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Distribution channel governance and value of "Made in Italy" products in the Chinese market
Vianelli, Donata; De Luca, Patrizia; Bortoluzzi, Guido - In: International marketing and the country of origin …, (pp. 133-153). 2012
Persistent link: https://www.econbiz.de/10009787681
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Italian country image : the impact on business models and relations in Chinese business-to-business markets
Cedrola, Elena; Battaglia, Loretta - In: International marketing and the country of origin …, (pp. 81-107). 2012
Persistent link: https://www.econbiz.de/10009787683
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Italy's country image and the role of ethnocentrism in Spanish and Chinese consumers' perceptions
Bursi, Tiziano; Balboni, Bernardo; Grappi, Silvia; … - In: International marketing and the country of origin …, (pp. 45-64). 2012
Persistent link: https://www.econbiz.de/10009787686