//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International marketing review"
~isPartOf:"Journal of consumer policy : consumer issues in law, economics and behavioural sciences"
~person:"Pelsmacker, Patrick de"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
3
Konsumentenverhalten
3
Advergames
1
Advertising
1
Advertising effects
1
Belgien
1
Belgium
1
Brand image
1
Brand management
1
Business ethics
1
Children
1
Cluster analysis
1
Clusteranalyse
1
Computerspiel
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer policy
1
Credit rationing
1
Fernsehwerbung
1
Financial crisis
1
Finanzkrise
1
Global and local consumer culture positioning
1
Globalisierung
1
Globalization
1
Hybrid advertising
1
International marketing
1
Internationales Marketing
1
Internet marketing
1
Kinder
1
Kreditrationierung
1
Markenführung
1
Markenimage
1
Nachhaltige Entwicklung
1
Online-Marketing
1
Perceived brand globalness
1
Persuasion knowledge
1
Sustainable development
1
Target group
1
Television advertising
1
Unternehmensethik
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Pelsmacker, Patrick de
Thøgersen, John
11
Reisch, Lucia A.
7
Christodoulides, George
5
Magnusson, Peter
5
Cleveland, Mark
4
Diamantopoulos, Adamantios
4
He, Jiaxun
4
Michaelidou, Nina
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Barnes, Bradley R.
3
Gwozdz, Wencke
3
Lunn, Pete
3
Scherhorn, Gerhard
3
Wang, Cheng Lu
3
Astous, Alain d'
2
Austgulen, Marthe Hårvik
2
Balabanis, George
2
Belk, Russell W.
2
Craig, C. S.
2
Denny, Eleanor
2
Dens, Nathalie
2
Elliott, Richard
2
Friedman, Monroe
2
Ge, Jiaye
2
Guzman, Francisco
2
Han, C. M.
2
Heiskanen, Eva
2
Herpen, Erica van
2
Hill, Donna J.
2
King, Maryon F.
2
Kohlbacher, Florian
2
Kuchler, Frederick R.
2
Laroche, Michel
2
Loos, M. B. M.
2
Luchs, Michael G.
2
Maher, Amro A.
2
Martín Martín, Oscar
2
Matarazzo, Michela
2
more ...
less ...
Published in...
All
International marketing review
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
International journal of advertising : the quarterly review of marketing communications
6
Journal of electronic commerce research : JECR
4
Journal of business research : JBR
3
Journal of marketing communications
3
The journal of brand management : an international journal
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Cutting edge international research
1
Electronic commerce research
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer studies and home economics
1
Journal of marketing management : MM
1
Journal of service management
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing letters : a journal of research in marketing
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
2
Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn
;
Pelsmacker, Patrick de
- In:
International marketing review
26
(
2009
)
6
,
pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
Saved in:
3
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->