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~isPartOf:"International marketing review"
~person:"Christodoulides, George"
~person:"Chun, Eunha"
~subject:"Markenführung"
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Markenführung
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenimage
3
Cross-national
2
Perceived quality
2
Aaker
1
Affective states
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Associations
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Online-Handel
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Christodoulides, George
Chun, Eunha
Ge, Jiaye
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Han, C. M.
2
He, Jiaxun
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Ahmad, Muhammad Ishfaq
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Akhtar, Nadeem
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International marketing review
Journal of business research : JBR
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
The journal of product & brand management
2
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
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Journal of Product & Brand Management
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The journal of brand management : an international journal
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The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
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