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Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
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Will ethical consumers sustain their values in the global credit crunch?
Carrigan, Marylyn; Pelsmacker, Patrick de - In: International marketing review 26 (2009) 6, pp. 674-687
Persistent link: https://www.econbiz.de/10009523938
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The influence of face and group orientation on the perception of luxury goods : a four market study of East Asian consumers
Monkhouse, Lien Le; Barnes, Bradley R.; Stephan, Ute - In: International marketing review 29 (2012) 6, pp. 647-672
Persistent link: https://www.econbiz.de/10009678937
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Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures
Shah, Zahra; Olya, Hossein; Monkhouse, Lien Le - In: International marketing review 40 (2023) 1, pp. 102-126
Persistent link: https://www.econbiz.de/10014227456