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~isPartOf:"International marketing review"
~person:"Pelsmacker, Patrick de"
~subject:"Brand image"
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Pelsmacker, Patrick de
Magnusson, Peter
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Westjohn, Stanford A.
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International marketing review
International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of electronic commerce research : JECR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
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