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Global branding and strategic CSR : an overview of three types of complexity
Polonsky, Michael J.; Jevons, Colin - In: International marketing review 26 (2009) 3, pp. 327-347
Persistent link: https://www.econbiz.de/10009522600
Cover Image
Global branding and strategic CSR: an overview of three types of complexity
Polonsky, Michael; Jevons, Colin - In: International marketing review 26 (2009) 3, pp. 327-347
Persistent link: https://www.econbiz.de/10008259428
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International environmental marketing claims: Real changes or simple posturing?
Polonsky, Michael Jay; Carlson, Les; Grove, Stephen; … - In: International marketing review 14 (1997) 4-5, pp. 218-232
Persistent link: https://www.econbiz.de/10006311165