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Taylor, Charles R.
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International marketing review
International journal of advertising : the quarterly review of marketing communications
27
International journal of advertising : the review of marketing communications
26
Journal of business research : JBR
13
Journal of advertising : official publication of the American Academy of Advertising
12
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Journal of advertising research
9
Journal of international marketing
8
International Marketing Review
7
Psychology & marketing
6
Advances in international marketing
5
Conference Board report
5
Journal of consumer affairs : official publication of the American Council on Consumer Interests
5
American journal of agricultural economics
4
Journal of current issues and research in advertising
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
The SAGE handbook of marketing ethics
4
Advances in international marketing : a research annual
3
Cross-cultural buyer behavior
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Business Research
3
Journal of Consumer Affairs
3
Journal of advertising
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Measurement and research methods in international marketing
3
European Journal of Marketing
2
International advertising and communication : current insights and empirical findings
2
International marketing ; Vol. 2
2
Journal of Advertising Research
2
Journal of world business : JWB
2
New directions in international advertising research
2
Social and environmental issues in advertising
2
The journal of brand management : an international journal
2
Western journal of agricultural economics : WJAE
2
AFPC policy research report
1
AFPC policy working paper
1
AMS review : official publication of the Academy of Marketing Science
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising theory
1
Breaking new ground in theory and practice
1
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OLC EcoSci
4
ECONIS (ZBW)
1
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Social media and international advertising : theoretical challenges and future directions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
International marketing review
30
(
2013
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10009730546
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2
A comparison of service quality dimensions conveyed in advertisements for service providers in the USA and Korea: A content analysis
Bang, Hae-Kyong
;
Raymond, Mary Anne
;
Taylor, Charles R.
; …
- In:
International marketing review
22
(
2005
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10006236585
Saved in:
3
Number 3 - Legal issues affecting international marketing strategy development - An analysis of product category restrictions in advertising in four major East Asian markets
Ford, John B.
;
Taylor, Charles R.
;
Raymond, Mary Ann
- In:
International marketing review
17
(
2000
)
2-3
,
pp. 287
Persistent link: https://www.econbiz.de/10006285481
Saved in:
4
Number 2 - Foreign market entry strategies of Japanese MNCs
Taylor, Charles R.
;
Zou, Shaoming
;
Osland, Gregory E.
- In:
International marketing review
17
(
2000
)
2-3
,
pp. 146-163
Persistent link: https://www.econbiz.de/10006285496
Saved in:
5
Cross-national market segmentation in the fashion industry: A study of European, Korean, and US consumers
Ko, Eunju
;
Kim, Eunyoung
;
Taylor, Charles R.
;
Kim, …
- In:
International marketing review
24
(
2007
)
5
,
pp. 629
Persistent link: https://www.econbiz.de/10007797759
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