Social media and international advertising : theoretical challenges and future directions
Year of publication: |
2013
|
---|---|
Authors: | Okazaki, Shintaro ; Taylor, Charles Robert |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 30.2013, 1, p. 56-71
|
Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Marketingtheorie | Marketing theory |
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