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Special issue: emerging challenges in international marketing knowledge management
Del Giudice, Manlio (ed.); Vrontis, Demetris (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10013396188
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Guest editorial: emerging challenges in international marketing knowledge management
Del Giudice, Manlio; Vrontis, Demetris; Malhotra, Arvind; … - In: International marketing review 39 (2022) 3, pp. 425-430
Persistent link: https://www.econbiz.de/10013396262
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Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni; Gupta, Narain; Sardana, Deepak; Sharma, Piyush - In: International marketing review 40 (2023) 1, pp. 155-175
Persistent link: https://www.econbiz.de/10014227461