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International marketing review
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Special issue: emerging challenges in international marketing knowledge management
Del Giudice, Manlio
(
ed.
);
Vrontis, Demetris
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013396188
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Guest editorial: emerging challenges in international marketing knowledge management
Del Giudice, Manlio
;
Vrontis, Demetris
;
Malhotra, Arvind
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 425-430
Persistent link: https://www.econbiz.de/10013396262
Saved in:
3
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni
;
Gupta, Narain
;
Sardana, Deepak
;
Sharma, Piyush
- In:
International marketing review
40
(
2023
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10014227461
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