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The use of social media and the prevalence of depression : a multi-country examination of value co-creation and consumer well-being
Griffith, David A.; Lee, Hannah S.; Yalcinkaya, Goksel - In: International marketing review 39 (2022) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10013169622
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Marketing process adaptation: antecedent afactors and new product performance implications in export markets
Griffith, David A.; Lee, Hannah S.; Yeo, Chang Seob; … - In: International marketing review 31 (2014) 3, pp. 308-334
Persistent link: https://www.econbiz.de/10010375154
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The power of institutions on international marketing : reflections on the COVID-19 pandemic can inform international marketing activities
Griffith, David A.; Yalcinkaya, Goksel - In: International marketing review 40 (2023) 5, pp. 957-980
Persistent link: https://www.econbiz.de/10014470103
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A culture-based approach to understanding the adoption and diffusion of new products across countries
Yalcinkaya, Goksel - In: International marketing review 25 (2008) 2, pp. 202-214
Persistent link: https://www.econbiz.de/10008052393
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Global marketing managers : improving global marketing strategy through soft skill development
Griffith, David A.; Hoppner, Jessica J. - In: International marketing review 30 (2013) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10009730551
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Aligning strategic orientation with local market conditions : implications for subsidiary knowledge management
Griffith, David A.; Kiessling, Timothy; Dabić, Marina - In: International marketing review 29 (2012) 4, pp. 379-402
Persistent link: https://www.econbiz.de/10009661277
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Standardization-adaptation of international marketing strategy: Necessary conditions for the advancement of knowledge
Jr, John K.Ryans; Griffith, David A.; White, D.Steven - In: International marketing review 20 (2003) 6, pp. 588-603
Persistent link: https://www.econbiz.de/10006251183
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An attribution theory approach for understanding the internationalization of professional service firms
Cort, Kathryn T.; Griffith, David A.; White, D.Steven - In: International marketing review 24 (2007) 1, pp. 9-25
Persistent link: https://www.econbiz.de/10007609481
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Aligning strategic orientation with local market conditions: Implications for subsidiary knowledge management
Griffith, David A.; Kiessling, Timothy; Dabic, Marina - In: International marketing review 29 (2012) 4, pp. 379-403
Persistent link: https://www.econbiz.de/10009991267
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Measuring export performance in service industries
White, D.Steven; Griffith, David A.; Ryans Jr, John K. - In: International marketing review 15 (1998) 2-3, pp. 188-204
Persistent link: https://www.econbiz.de/10006306027