"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--

This book investigates financial crises from unique points of view, considering the broader economical implications that a financial crisis can have on one business or on a whole country, and also thoroughly discussing the smaller areas that are affected or contribute to the downfall. - Provided...

"This book provides an understanding of the recent rise of the economic nationalism in the context of the hyper connected global economy. Strategies for the managers of the domestic and international firms will be discussed to make their firms successful"--