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~isPartOf:"International review of financial analysis"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~language:"hun"
~person:"Obesso, María Mercedes de"
~subject:"Pricing strategy"
~subject:"Share price"
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Obesso, María Mercedes de
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International review of financial analysis
Journal of business research : JBR
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Brand antiquity and value perception : are customers willing to pay higher prices for older brands?
Baumert, Thomas
;
Obesso, María Mercedes de
- In:
Journal of business research : JBR
123
(
2021
),
pp. 241-254
Persistent link: https://www.econbiz.de/10012430496
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Disruptive technologies : how to influence price sensitivity triggering consumers' behavioural beliefs
Erdmann, Anett
;
Mas, José Manuel
;
Obesso, María …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281169
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