Brand antiquity and value perception : are customers willing to pay higher prices for older brands?
Thomas Baumert, María de las Mercedes de Obesso
| Year of publication: |
2021
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|---|---|
| Authors: | Baumert, Thomas ; Obesso, María Mercedes de |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 123.2021, p. 241-254
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| Subject: | Brand age | Brand antiquity | Brand value | Value perception | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Kundenwert | Customer value | Markenimage | Brand image | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.09.060 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012430496