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~isPartOf:"International studies of management and organization"
~person:"Guzman, Francisco"
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Markenführung"
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International studies of management and organization
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Investigating the uses of corporate reputation and its effects on
brand
segmentation,
brand
differentiation, and
brand
positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
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