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Corporate logo : history, definition, and components
Foroudi, Pantea; Melewar, T. C.; Gupta, Suraksha - In: International studies of management and organization 47 (2017) 2, pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
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Managing a corporate brand in a challenging stakeholder environment : charity branding
Stuart, Helen - In: International studies of management and organization 46 (2016) 4, pp. 228-234
Persistent link: https://www.econbiz.de/10011497608
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Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.; Wang, Wei-Yue - In: International studies of management and organization 46 (2016) 4, pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
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Students' self-branding in a Swedish business school
Holmberg, Ingalill; Strannegård, Lars - In: International studies of management and organization 45 (2015) 2, pp. 180-192
Persistent link: https://www.econbiz.de/10011286431
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The university branding game players, interests, politics
Aula, Hanna-Mari; Tienari, Janne; Wæraas, Arild - In: International studies of management and organization 45 (2015) 2, pp. 164-179
Persistent link: https://www.econbiz.de/10011286433
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Brands in higher education challenges and potential strategies
Chapleo, Chris - In: International studies of management and organization 45 (2015) 2, pp. 150-163
Persistent link: https://www.econbiz.de/10011286435
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Sameness and difference analyzing institutional and organizational specificities of universities through mission statements
Kosmützky, Anna; Krücken, Georg - In: International studies of management and organization 45 (2015) 2, pp. 137-149
Persistent link: https://www.econbiz.de/10011286437
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The unbearable lightness of university branding cross-national patterns
Delmestri, Giuseppe; Oberg, Achim; Drori, Gili S. - In: International studies of management and organization 45 (2015) 2, pp. 121-136
Persistent link: https://www.econbiz.de/10011286439
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The politics of branding in the new university of circulation
Hearn, Alison - In: International studies of management and organization 45 (2015) 2, pp. 114-120
Persistent link: https://www.econbiz.de/10011286440
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Think different on studying the brand as organizing device
Kornberger, Martin - In: International studies of management and organization 45 (2015) 2, pp. 105-113
Persistent link: https://www.econbiz.de/10011286441