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Managing a corporate brand in a challenging stakeholder environment : charity branding
Stuart, Helen
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 228-234
Persistent link: https://www.econbiz.de/10011497608
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Employee Identification with the Corporate Identity
Stuart, Helen
- In:
International studies of management and organization
32
(
2002
)
3
,
pp. 28-44
Persistent link: https://www.econbiz.de/10006764657
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