//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International studies of management and organization"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand adoption by BoP retailer...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
1
Corporate logo
1
Corporate reputation
1
Firmenimage
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
USA
1
United States
1
color
1
corporate name
1
design
1
namely
1
typeface
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Foroudi, Pantea
1
Gupta, Suraksha
1
Melewar, T. C.
1
Published in...
All
International studies of management and organization
IIMA Working Papers
28
Journal of business research : JBR
20
Working paper / Indian Institute of Management, Ahmedabad
19
Industrial marketing management : the international journal for industrial and high-tech firms
11
Qualitative Market Research: An International Journal
8
Journal of world business : JWB
6
Technological forecasting & social change : an international journal
6
British Journal of Management
5
Qualitative market research : an international journal
5
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
Working Papers / eSocialSciences
3
EuroMed journal of business
2
European retail research
2
International journal of Indian culture and business management
2
Journal of Business Research
2
Journal of World Business
2
Journal of general management
2
Management decision : MD
2
Marketing Intelligence & Planning
2
Research journal of business management
2
The journal of business & industrial marketing
2
Thunderbird international business review
2
British journal of management
1
Building corporate identity, image and reputation in the digital era
1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
1
Corporate reputation review : an international journal
1
Decision
1
EuroMed Journal of Business
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Global business review
1
International Journal of Retail & Distribution Management
1
International Marketing Review
1
International business review : the official journal of the European International Business Academy
1
International journal of business and emerging markets : IJBEM
1
International journal of electronic customer relationship management : IJECRM
1
International journal of retail & distribution management
1
Journal of Business & Industrial Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->