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Strategies of internationalization : an overview
Schmid, Stefan - In: Internationalization of business : cases on strategy …, (pp. 1-25). 2018
Persistent link: https://www.econbiz.de/10011957770
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Adidas and Reebok: Is acquiring easier than integrating?
Schmid, Stefan; Dauth, Toblas; Kotulla, Thomas; Leding, … - In: Internationalization of business : cases on strategy …, (pp. 27-61). 2018
Persistent link: https://www.econbiz.de/10011957771
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Airbus: Managing the legacy of a complex international merger
Schmid, Stefan; Altfeld, Frederic - In: Internationalization of business : cases on strategy …, (pp. 63-80). 2018
Persistent link: https://www.econbiz.de/10011957774
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Aldi and Lidl: From Germany to the rest of the world
Schmid, Stefan; Dauth, Tobias; Kotulla, Thomas; Orban, … - In: Internationalization of business : cases on strategy …, (pp. 81-98). 2018
Persistent link: https://www.econbiz.de/10011957776
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KTM and Bajaj: An Austrian-Indian partnership in the motorcycle industry
Schmid, Stefan; Mitterreiter, Simon - In: Internationalization of business : cases on strategy …, (pp. 99-123). 2018
Persistent link: https://www.econbiz.de/10011957779
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Lenovo: From Chinese origins to a global player
Schmid, Stefan; Polat, Cigdem - In: Internationalization of business : cases on strategy …, (pp. 125-154). 2018
Persistent link: https://www.econbiz.de/10011957827
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McDonald's: Is the fast food icon reaching the limits of growth?
Schmid, Stefan; Gombert, Adrian - In: Internationalization of business : cases on strategy …, (pp. 155-171). 2018
Persistent link: https://www.econbiz.de/10011957829