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~isPartOf:"JIBS dissertation series / Jönköping International Business School"
~subject:"Celebrity endorsement"
~type_genre:"Amtsdruckschrift"
~type_genre:"Thesis"
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Celebrity
entrepreneurship
and celebrity endorsement : similarities, differences and the effect of deeper engagement
Hunter, Erik
-
2009
Persistent link: https://www.econbiz.de/10003858629
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