Celebrity entrepreneurship and celebrity endorsement : similarities, differences and the effect of deeper engagement
Erik Hunter
| Year of publication: |
2009
|
|---|---|
| Authors: | Hunter, Erik |
| Publisher: |
Jönköping : International Business School |
| Subject: | Entrepreneurship | Entrepreneurship approach | Celebrity-Werbung | Celebrity endorsement | Markenführung | Brand management | Marketingmanagement | Marketing management | Experiment | Nordeuropa | Northern Europe |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 232 S. Ill. |
|---|---|
| Series: | JIBS dissertation series / Jönköping International Business School. - Jönköping, ISSN 1403-0470, ZDB-ID 2473760-4. - Vol. 57 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Zugl.: Jönköping, Business School, Diss., 2009 |
| ISBN: | 91-89164-98-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003858629