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Revisiting quality television : audience perceptions
Bayo-Moriones, Alberto; Etayo, Cristina; … - In: JMM : the international journal on media management 20 (2018) 3, pp. 193-215
Persistent link: https://www.econbiz.de/10011975613
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Mass media displacement and saturation
Newell, Jay; Pilotta, Joseph J.; Thomas, John C. - In: JMM : the international journal on media management 10 (2008) 4, pp. 131-138
Persistent link: https://www.econbiz.de/10003789750
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Radio's clutter conundrum : better memory for ads, worse attitudes toward stations
Potter, Robert F.; Callison, Coy; Chambers, Todd; … - In: JMM : the international journal on media management 10 (2008) 4, pp. 139-147
Persistent link: https://www.econbiz.de/10003789753
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A multivariate test of the influence model
Oyedeji, Tayo - In: JMM : the international journal on media management 11 (2009) 2, pp. 72-80
Persistent link: https://www.econbiz.de/10003854582
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The relation between the customer-based brand equity of media outlets and their media channel credibility : an exploratory study
Oyedeji, Tayo A. - In: JMM : the international journal on media management 9 (2007) 3, pp. 116-125
Persistent link: https://www.econbiz.de/10003549780
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Audience behavior in the multi-screen "video-verse"
Phalen, Patricia F.; Ducey, Richard V. - In: JMM : the international journal on media management 14 (2012) 2, pp. 141-156
Persistent link: https://www.econbiz.de/10009571070
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Measuring media use across platforms : evolving audience information systems
Taneja, Harsh; Mamoria, Utsav - In: JMM : the international journal on media management 14 (2012) 2, pp. 121-140
Persistent link: https://www.econbiz.de/10009571073
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Current trends in US media measurement methods
Gunzerath, David - In: JMM : the international journal on media management 14 (2012) 2, pp. 99-106
Persistent link: https://www.econbiz.de/10009571077
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Audience evolution and the future of audience research
Napoli, Philip M. - In: JMM : the international journal on media management 14 (2012) 2, pp. 79-97
Persistent link: https://www.econbiz.de/10009571079
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Displacing and complementing effects of news sites on newspapers 1998 - 2009
Westlund, Oscar; Färdigh, Mathias A. - In: JMM : the international journal on media management 13 (2011) 3, pp. 177-194
Persistent link: https://www.econbiz.de/10009373571