//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"JMM : the international journal on media management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Using theoretical frameworks i...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
1
Language
All
Undetermined
1
Author
All
Calder, Bobby J.
1
Malthouse, Edward C.
1
Published in...
All
JMM : the international journal on media management
Journal of Consumer Research
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Kellogg on marketing
11
Journal of marketing research : JMR
5
Kellogg on branding : the marketing faculty of the Kellogg School of Management
4
Journal of advertising research
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Kellogg on advertising & media : the Kellogg School of Management
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of service research : JSR
2
AMS review : official publication of the Academy of Marketing Science
1
Beiträge zur experimentellen Wirtschaftforschung ; 3
1
Brand management ; Vol. 1
1
Business Horizons
1
Business horizons
1
Consumer and industrial buying behavior
1
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
Cutting edge international research
1
European Journal of Operational Research
1
European journal of operational research : EJOR
1
Foundations and trends in marketing : FTMKT
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of Advertising Research
1
Journal of Consumer Psychology
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of marketing research
1
Journal of media business studies
1
Journal of service management
1
more ...
less ...
Source
All
OLC EcoSci
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Qualitative media measures : newspaper experiences
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
JMM : the international journal on media management
6
(
2004
)
1_2
,
pp. 123-130
Persistent link: https://www.econbiz.de/10009136036
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->