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~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Investitionsgüter"
~subject:"Marktforschung"
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Jahrbuch der Absatz- und Verbrauchsforschung
Journal of the Academy of Marketing Science
Journal of marketing research : JMR
6
Journal of advertising : official publication of the American Academy of Advertising
4
Prentice-Hall international series in management
4
Ekonomista : czasopismo poświe̜cone nauce i potrzebom życia
3
European Advertising Academy
3
International journal of advertising : the quarterly review of marketing communications
3
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3
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3
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3
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3
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2
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2
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2
IO : Management-Zeitschrift industrielle Organisation
2
International journal of advertising : the review of marketing communications
2
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2
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2
Journal of promotion management : JPM
2
Journal of retailing
2
Kleiner Almanach der Marktforschung
2
Lehrbuch
2
Mayschosser Gespräche : Fachtagung für Leiter von Kreditgenossenschaften
2
Qualitative marketing research : approaches, techniques and analysis
2
Routledge studies in marketing
2
The Wiley marketing series
2
Učet sootnošenija sprosa i predloženija v cenoobrazovanii : materialy vtoroj rasširennoj Sessii Naučnogo Soveta po problemam cenoobrazovanija (26-30 marta 1963 g.)
2
Voprosy ėkonomiki : ordena trudovogo krasnogo znameni ežemesjačnyj žurnal ; Vserossijskoe ėkonomičeskoe izdanie
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Wirtschaft und Statistik : WISTA
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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(An I.L.O. programmed book)
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(Internationale Beiträge zur Markt- u. Meinungsforschung
1
47. National Conference, American Marketing Association, 15.-17.6.1964, Proceedings
1
A Mentor Executive Library Book
1
A century of marketing
1
ATV series of technical research studies
1
Absatzwirtschaft
1
Acta Academiae Oeconomicae Helsingiensis, Series A
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ECONIS (ZBW)
6
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1
Die zukünftigen Aufgaben des Marketing in der Verbrauchsgüterindustrie
Schlaepfer, Charles
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
10
(
1964
)
3
,
pp. 204-211
Persistent link: https://www.econbiz.de/10002763055
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2
Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin
;
Mason, Charlotte H.
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
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3
Streuplanung für Investitionsgüterwerbung in Fachzeitschriften
Kirchner, Hans-Martin
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
13
(
1967
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10003601567
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4
Prognose von Protest-Ergebnissen durch Werbeexperten mit unterschiedlicher Berufserfahrung
Mayer, Hans
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
33
(
1987
)
2
,
pp. 172-189
Persistent link: https://www.econbiz.de/10001030130
Saved in:
5
The effectiveness of publicity versus advertising : a meta-analytic investigation of its moderators
Eisend, Martin
;
Küster-Rohde, Franziska
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 906-921
Persistent link: https://www.econbiz.de/10010218004
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6
Sponsorship-linked marketing : research surpluses and shortages
Cornwell, T. Bettina
;
Kwon, Youngbum
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10012293287
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