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~isPartOf:"Psychology & marketing"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Marketingmanagement
Consumer behaviour
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Jahrbuch der Absatz- und Verbrauchsforschung
Psychology & marketing
Journal of business research : JBR
138
Industrial marketing management : the international journal for industrial and high-tech firms
76
Journal of strategic marketing
68
Journal of retailing and consumer services
59
Journal of marketing communications
53
The journal of brand management : an international journal
53
Journal of marketing management : MM
51
The journal of business & industrial marketing
46
European journal of marketing : EJM
45
Journal of the Academy of Marketing Science
39
The journal of product & brand management
38
Journal of marketing
36
Business horizons
31
Marketing intelligence & planning
30
Asia Pacific journal of marketing and logistics
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
International journal of internet marketing and advertising : IJIMA
25
The marketing review
25
Journal of retailing
24
Cogent business & management
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of Islamic marketing : JIMA
20
The journal of consumer marketing
20
Harvard-Business-Manager : das Wissen der Besten
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
International journal of retail & distribution management
17
International review on public and non-profit marketing
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
European research studies
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of marketing research : JMR
16
Marketing letters : a journal of research in marketing
16
International journal of advertising : the review of marketing communications
15
International journal of technology marketing : IJTMkt
15
International journal of wine business research : IJWBR
15
Journal of advertising research
15
Journal of marketing theory and practice
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ECONIS (ZBW)
37
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1
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
2
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
3
Strategic use of immersive media and narrative message in virtual marketing : understanding the roles of telepresence and transportation
Chen, Chen
;
Yao, Mike Z.
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 524-542
Persistent link: https://www.econbiz.de/10012817130
Saved in:
4
To donate or not to donate? : product characteristics and framing effects of cause-related marketing on consumer purchase behavior
Chang, Chun-tuan
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1089-1110
Persistent link: https://www.econbiz.de/10003780045
Saved in:
5
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
6
Angst vor Anonymitätsverlust im Internet und Reaktionen der Konsumenten : eine empirische Untersuchung
Gierl, Heribert
;
Hammer, Claudia
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
2
,
pp. 172-190
Persistent link: https://www.econbiz.de/10001694475
Saved in:
7
Der Einfluss von Unternehmensreputation und Kundenzufriedenheit auf die Wechselbereitschaft : Ergebnisse einer empirischen Untersuchung am Beispiel eines Energieversorgers
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Buxel, Holger
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
4
,
pp. 407-423
Persistent link: https://www.econbiz.de/10001949530
Saved in:
8
Should companies hope instead? : the role of verbal cues in consumers' evaluation of cause-related marketing (CRM)
Lagomarsino, Maria
;
Lemarié, Linda
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 227-238
Persistent link: https://www.econbiz.de/10012796089
Saved in:
9
Der Imagegetransfer im Event-Marketing
Nufer, Gerd
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
4
,
pp. 385-406
Persistent link: https://www.econbiz.de/10001949512
Saved in:
10
Die Entwicklung einer vertikalen Marketingstrategie aus Imagedaten
Franke, Nikolaus
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
4
,
pp. 373-394
Persistent link: https://www.econbiz.de/10001363762
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