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Achieving success in Japanese consumer markets
Douglas, Susan P.; Craig, C. Samuel - In: Japan and the World Economy 2 (1990) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10005444926
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Building global brands in the 21st century
Craig, C. Samuel; Douglas, Susan P. - In: Japan and the World Economy 12 (2000) 3, pp. 273-283
Persistent link: https://www.econbiz.de/10005445061
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Global marketing strategy in the 21st century: the challenges
Douglas, Susan P. - In: Japan and the World Economy 12 (2000) 4, pp. 381-384
Persistent link: https://www.econbiz.de/10005445271