Building global brands in the 21st century
Year of publication: |
2000
|
---|---|
Authors: | Craig, C. Samuel ; Douglas, Susan P. |
Published in: |
Japan and the World Economy. - Elsevier, ISSN 0922-1425. - Vol. 12.2000, 3, p. 273-283
|
Publisher: |
Elsevier |
Saved in:
Online Resource
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