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Effect of sexual appeal in marketing communication on aggression and sexual aggression : a theoretical perspective and future research directions
Bains, Karnika; Dewani, Prem Prakash - In: Journal for international business and entrepreneurship … 14 (2022) 2, pp. 164-187
Persistent link: https://www.econbiz.de/10013478430
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Secondary consumer socialisation and adoption of e-commerce : a qualitative inquiry
Gangwar, Ayushi; Dewani, Prem Prakash - In: Journal for international business and entrepreneurship … 14 (2022) 4, pp. 465-486
Persistent link: https://www.econbiz.de/10014308725