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Simultaneous Media Experience and Synesthesia
PILOTTA, JOSEPH J.; SCHULTZ, DON - In: Journal of Advertising Research 45 (2005) 01, pp. 19-26
Persistent link: https://www.econbiz.de/10005264809
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Understanding the Diffusion of Integrated Marketing Communications
KIM, ILCHUL; HAN, DONGSUB; SCHULTZ, DON E. - In: Journal of Advertising Research 44 (2004) 01, pp. 31-45
Persistent link: https://www.econbiz.de/10005425136
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The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together
ZAHAY, DEBRA; PELTIER, JAMES; SCHULTZ, DON E.; GRIFFIN, … - In: Journal of Advertising Research 44 (2004) 01, pp. 3-18
Persistent link: https://www.econbiz.de/10005425145
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The Emergence of IMC: A Theoretical Perspective
KITCHEN, PHILIP J.; BRIGNELL, JOANNE; LI, TAO; JONES, … - In: Journal of Advertising Research 44 (2004) 01, pp. 19-30
Persistent link: https://www.econbiz.de/10005425146