The Emergence of IMC: A Theoretical Perspective
| Year of publication: |
2004
|
|---|---|
| Authors: | KITCHEN, PHILIP J. ; BRIGNELL, JOANNE ; LI, TAO ; JONES, GRAHAM SPICKETT |
| Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 44.2004, 01, p. 19-30
|
| Publisher: |
Cambridge University Press |
| Description of contents: | Abstract [journals.cambridge.org] |