//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of Advertising Research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Interactivity, marketing commu...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
4
Language
All
Undetermined
4
Author
All
SCHULTZ, DON E.
2
CALDER, BOBBY J.
1
GRIFFIN, ABBIE
1
HAN, DONGSUB
1
KIM, ILCHUL
1
MALTHOUSE, EDWARD C.
1
PELTIER, JAMES
1
PILOTTA, JOSEPH J.
1
SCHULTZ, DON
1
ZAHAY, DEBRA
1
more ...
less ...
Published in...
All
Journal of Advertising Research
Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of advertising research
17
Journal of marketing communications
14
International journal of advertising : the quarterly review of marketing communications
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of Service Management
7
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
6
Journal of service management
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of marketing management : MM
4
Journal of Consumer Marketing
3
Journal of advertising
3
Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of service research : JSR
3
Bridging the gap between advertising academia and practice
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
European Journal of Marketing
2
European journal of marketing : EJM
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of Business Research
2
Journal of Indian business research
2
Journal of Research in Interactive Marketing
2
Journal of media business studies
2
Journal of retailing and consumer services
2
Kellogg on branding : the marketing faculty of the Kellogg School of Management
2
Marketing research : a magazine of management and applications
2
Organizations and markets in emerging economies
2
The journal of consumer marketing
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advertising theory
1
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Breaking new ground in theory and practice
1
Business horizons
1
Business marketing
1
Challenges in an age of dis-engagement
1
Customer engagement : contemporary issues and challenges
1
more ...
less ...
Source
All
RePEc
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Simultaneous Media Experience and Synesthesia
PILOTTA, JOSEPH J.
;
SCHULTZ, DON
- In:
Journal of Advertising Research
45
(
2005
)
01
,
pp. 19-26
Persistent link: https://www.econbiz.de/10005264809
Saved in:
2
Managing Media and Advertising Change with Integrated Marketing
CALDER, BOBBY J.
;
MALTHOUSE, EDWARD C.
- In:
Journal of Advertising Research
45
(
2005
)
04
,
pp. 356-361
Persistent link: https://www.econbiz.de/10005624808
Saved in:
3
Understanding the Diffusion of Integrated Marketing Communications
KIM, ILCHUL
;
HAN, DONGSUB
;
SCHULTZ, DON E.
- In:
Journal of Advertising Research
44
(
2004
)
01
,
pp. 31-45
Persistent link: https://www.econbiz.de/10005425136
Saved in:
4
The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together
ZAHAY, DEBRA
;
PELTIER, JAMES
;
SCHULTZ, DON E.
;
GRIFFIN, …
- In:
Journal of Advertising Research
44
(
2004
)
01
,
pp. 3-18
Persistent link: https://www.econbiz.de/10005425145
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->