Interactivity, marketing communication, and emerging markets : a way forward
Year of publication: |
2017
|
---|---|
Authors: | Schultz, Don E. ; Malthouse, Edward C. |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 38.2017, 1, p. 17-30
|
Subject: | Schwellenländer | Emerging economies | Marketingmanagement | Marketing management |
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