effects are positive in most cities, while price effects are generally negative when consumers exhibit some variety preference … barriers or joint brand- and price-based marketing strategies. Results indicate that consumers and producers gain from product …

. Willingness to pay for verification of production process attributes varied across attributes and verifying entity. Consumers were …

administered to a random sample of adult consumers. Evidence suggests that consumers are willing to pay significantly more for …

In a survey of UK consumers, we elicited their willingness to accept (WTA) a discount for GM foods and willingness to … discrepancy between WTA and WTP estimates. The role of risk perceptions in explaining this discrepancy is congruent with consumers …

. Consumers expressed a broad preference for reduced pesticide usage. Four market segments were identified corresponding to … consumers: (a) who had a strong preference for food safety, (b) who exhibited a more balanced desire for all product … consumers in these segments differ based on demographic and psychographic characteristics. This information should prove useful …

Analysis of survey data indicates that Japanese consumers discount their willingness to pay for U.S. beef and pork …