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Factors determining brand equity for retail stores : a market segmentation approach
Pham Hung Cuong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 10, pp. 843-854
Persistent link: https://www.econbiz.de/10012671493
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Factors affecting the market share of retailers : evidence from Vietnam
Pham Hung Cuong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 413-419
Persistent link: https://www.econbiz.de/10012671751
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Antecedents of organic food products intention and behaviors : evidence from Vietnam
Pham Hung Cuong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 429-437
Persistent link: https://www.econbiz.de/10012671753
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Factors affecting consumer goods buyers' choice in e-commerce sites : evidence from Vietnam
Pham Hung Cuong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 947-953
Persistent link: https://www.econbiz.de/10012671841