Factors affecting consumer goods buyers' choice in e-commerce sites : evidence from Vietnam
Year of publication: |
2020
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Authors: | Pham Hung Cuong |
Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 11, p. 947-953
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Subject: | Color | Brand | Position | E-commerce | Buyer’s Choice | Vietnam | Viet Nam | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Online-Handel | Online retailing |
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