Quach, Sara; Weaven, Scott; Thaichon, Park; Grace, Debra; … - In: Journal of Business & Industrial Marketing 35 (2020) 1, pp. 116-133
Purpose: Drawing on an outside-in marketing perspective, this paper aims to outline the development, implementation, evaluation and reflection of a real-world entrepreneurship education (EE) intervention with cognitive, affective and ultimately behavioural objectives....